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The Process
In order to set up your campaign there are three steps:
1.
Consultation
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Determine
key objectives and set target metrics (such as target
cost-per-sale)
-
Review
existing activity
-
Establish
monthly budget
-
Design
PPC search program
-
Create
a cost analysis to determine ROI scenarios from a campaign
2.
Development & Initiation
-
Identify
landing pages / destination URLs on your site
-
Implement
advanced analytics tracking on your existing or new campaign
-
Generate
relevant and specific keywords and adgroups
-
Develop
sets of ad copy per adgroup
-
Research
and implement an agreed cost per click for each keyword
3.
Campaign Launch & Optimisation
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Adwords
Expert managed campaign launches
-
You
receive your logins & daily report
-
All
existing keywords are analysed & top performers isolated
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New
keywords are generated, implemented & analysed
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Optimal
performance is achieved & results are compared against
previous activity
-
Cost
per click for each keyword is evaluated weekly based on
performance and ROI
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