If
you use online marketing and you depend on free search engine
listings then you are *extremely* vulnerable to Google's
whims. One day you’ll be #1 and the next day you're not
even in the top 1000 - literally, that's really happening.
Don't ever rely on just one thing.
A pay per click campaign can and should
also be used to accurately determine which keywords and
search queries are the best ones to optimise your site for
organic ranking. This is something that most companies do
not realise.
One of the best things about Adwords is
that you will have complete control and you can test ideas
before they are rolled out. That's a HUGE advantage which
is not possible with free search engine traffic.
So, instead of looking for an audience,
you get an audience that’s looking for you right now!
Benefits
